BRANDING & MARKETING
CONTENT AND CREATIVE
Evaluate and develop strategically relevant content by working closely with clients and their teams.
DIGITAL AND SOCIAL MEDIA
Social media strategy, deployment and overall execution.
- Content Generation
- Distribution Strategies
- Audience Growth and Loyalty
- Sponsored Ad Execution
- Reputation management
WINE AND SPIRITS SALES DISTRIBUTION
Expansive knowledge of sales strategies and distribution channels.
- Acute understanding of three-tiered open and control state systems.
- Integrate knowledge across sales divisions (on-premise, retail, chain and club)
- Implementation of brand strategies, marketing initiatives, and opportunistic pricing and programming.
- Keen understanding of industry specific profitability, pricing and inventory demands.
- Initiate and facilitate optimal sales tools and strategies across all markets and channels.
- Inventive expertise in Point of Sale materials and its deployment.
- Recognition and insight into regulatory compliance.
- Adept with industry specific marketing legalities and best practices.
- Certified Specialist of Spirits (CSS)
- Certified Specialist of Wine (CSW)
Unique experience with sales strategy and innovation.
- Sales Process Evaluation
- Comprehensive Sales Training
- Script Building
- Management Training
- Educational Workshops
- Client Retention Strategies
- Sales Funnel Optimization
CUSTOMER RELATIONS MANAGMENT
Focus audience behavior and customizing communications in order to drive engagement and create conversations about brands.
- Campaign Management
- List Building
- Audience Targeting
- Segmentation Analysis
- Performance & Analytics
- Integrated Communications
MARKET & SALES REPORTING ANALYSIS
Expansive and broad knowledge of database building and analytical reporting.
- Customized dashboards and sales trackers.
- Market and focus group insights.
- Production and inventory analysis.
- Sales and incentive execution metrics.