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STORY


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STORY


Short Story

Founder of 7twelve Marketing & Media. 

Expert in increasing brand reputation, Presence and customer loyalty.

Specialize in innovative brand development, digital marketing strategies, content creation, media deployment and optimization.

Marketing and competitive set analysis. 

Previously Brand Manager and Ambassador for major Wine and Spirits distributors. 

Business Development Specialists focused on analytics, financial planning, project management and sales optimization. 

 

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SKILLS


SKILLS


SKILLS & EXPERTISE


BRANDING & MARKETING

CONTENT AND CREATIVE

Evaluate and develop strategically relevant content by working closely with clients and their teams.

Content:

  • Auditing
  • Strategy
  • Development
  • Calendarization
  • Deployment
  • Amplification

DIGITAL AND SOCIAL MEDIA

Social media strategy, deployment and overall execution.

  • Content Generation
  • Distribution Strategies
  • Audience Growth and  Loyalty
  • Sponsored Ad Execution
  • Reputation management

WINE AND SPIRITS SALES DISTRIBUTION

Expansive knowledge of sales strategies and distribution channels. 

  • Acute understanding of three-tiered open and control state systems.
  • Integrate knowledge across sales divisions (on-premise, retail, chain and club)
  • Implementation of brand strategies, marketing initiatives, and opportunistic pricing and programming.
  • Keen understanding of industry specific profitability, pricing and inventory demands.
  • Initiate and facilitate optimal sales tools and strategies across all markets and channels.
  • Inventive expertise in Point of Sale materials and its deployment. 
  • Recognition and insight into regulatory compliance.  
  • Adept with industry specific marketing legalities and best practices.
  • Certified Specialist of Spirits (CSS)
  • Certified Specialist of Wine (CSW)

SALES INNOVATION

Unique experience with sales strategy and innovation.

  • Sales Process Evaluation
  • Comprehensive Sales Training
  • Script Building
  • Management Training
  • Educational Workshops
  • Client Retention Strategies
  • Sales Funnel Optimization

CUSTOMER RELATIONS MANAGMENT

Focus audience behavior and customizing communications in order to drive engagement and create conversations about brands.

  • Campaign Management
  • List Building
  • Audience Targeting
  • Segmentation Analysis
  • Performance & Analytics
  • Integrated Communications

MARKET & SALES REPORTING ANALYSIS

Expansive and broad knowledge of database building and analytical reporting.

  • Customized dashboards and sales trackers.
  • Market and focus group insights. 
  • Production and inventory analysis.
  • Sales and incentive execution metrics.
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Work


Work


TRUSTED CLIENTS









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PORTFOLIO


PORTFOLIO


PORTFOLIO OF BRANDS


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Contact2


Contact2


 

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